If Kylie Jenner hasn’t already hit that billionaire threshold—”self-made” or not—this could certainly move her into the 10-figure mark. Rumor has it that the 21-year-old is looking to expand her $800-million makeup empire to also include skin care.
As The Cut reports, it appears Jenner’s company, Kylie Cosmetics, recently filed three trademark applications: One for “Kylie Skin by Kylie Jenner” and two for “Kylie Skin.” That’s a whole lot of Kylie to be sure, and forget the fact that again, she has the skin of 21-year-old multi-millionaire, but the move would be one that makes so much sense. Now that quality skin care is becoming more accessible (and Instagramable), the category is outpacing sales for makeup. Skin care is also admittedly easier to buy online than a lipstick. Meaning, there’s a whole lot of money to be had in the race for all of our top shelves.
Looking more closely at the applications, it’s clear Jenner has plans to go hard. Her company filed trademarks for pretty much every product imaginable under the skin care umbrella: moisturizers, cleaners, face scrubs, toners, serums, masks, peels, and face mists, among others. “Body powders” is also mysteriously on the list.
Where things get even more interesting is the second trademark application, which comes with this tidbit: “Retail store services featuring skin care products, skin care preparation products, cosmetics, cosmetic preparations, and gifts.” A Kylie Skin…spa? Imagine! But more likely, if we had to guess, it could mean that Kylie is launching an in-store skin care service at Ulta, where her makeup products will be launching in brick-and-mortar locations for the holiday season.
Time will tell. We’re just waiting for the Stormi Baby Skin trademark to come out.