Lady Gaga was just spotted filming her new Gucci biopic in Rome, Italy, and her new deep mocha hair is definitely going to inspire a lot of 2021 looks.
Wearing a full white pantsuit, sky-high platform pumps, and a pear-embellished face mask, Gaga traipsed around the city looking almost impossibly chic, but her hair transformation feels effortless and attainable.
Last seen at the inauguration of President Joe Biden with a platinum blond updo and on Instagram with purple locks, Gaga’s new look is certainly a change. Though the pop star likely changed her hair to play socialite Patrizia Reggiani, the wife of Maurizio Gucci who was accused of ordering his murder in the late ’90s, she’s just the latest celebrity to go brunette in 2021.
Most recently, Demi Lovato cropped her pretty pink pixie into deep brunette baby bangs, while model Cara Delevingne debuted a cool brown shag cut at the end of February. Even Hailey Bieber has spurned her signature platinum locks for a new “bronde” color.
So why are all of these stars opting for more natural looks? While, again, Lady Gaga has clearly transformed for her new role, I do have a theory that we’ve reached a new phase of quarantine hair. As the vaccine rollout continues and we begin to see the light at the end of the tunnel, people may be exiting the experimental, home-dye lockdown aesthetic for more manageable styles.
Another popular trend taking over 2021 is the “shadow root,” which Glamour’s Bella Cacciatore describes as “a little more elegant than months-old grow-out, but it is way less upkeep than your usual hair color.” The look is achieved when a stylist goes back over your highlights or fresh color with a shade that almost matches your natural root.
“I think it’s all going to be about the grow-out,” Stephanie Brown, master colorist at New York City’s IGK Salon Soho, recently told Glamour. “Whether someone goes very natural or a little extreme, people are going to want their hair color to be able to grow out easily without having to touch up their roots as often. People want their hair color to last longer and not feel that it needs as much maintenance.”