If there’s one thing we can count on during the holiday season, it’s the best Black Friday deals of 2020. Mega retailers like Nordstrom, Sephora, and Walmart have already started slashing prices online, with cult brands like Glossier and Tatcha announcing upcoming early bird deals of their own.
We live to find the best prices on the things you may want and need—whether that’s a pair of go-anywhere leggings, an Android phone for your PC-loving boyfriend, an Alexa product for your tech-savvy grandma, or the Instagram pan everyone in your circle can’t shut up about. And since you’ll never hear us complaining about an early sale find, we rounded up the best pre–Black Friday deals of 2020 across the most sought-after categories: beauty, fashion, mattresses, and home and tech.
Prices will be slashed left and right as we inch closer to Thanksgiving, so we’ll be updating this list as new sales rollout. Since we all know Black Friday will mostly be happening online this year, brace yourselves for a lot of tabs—and tons of massive carts. Below, all the early best Black Friday 2020 deals to shop now.
Sephora is previewing its Black Friday deals for app users from November 19 through November 23, with markdowns officially going live on November 24. Don’t have memory space in your phone to download the app? Savvy shoppers can already score discounts on picture-perfect gift sets like the two below.
A prime destination for buzzy beauty labels and drugstore faves alike, Ulta’s Black Friday deals are even better than we could have imagined. From $16 IGK shampoos to best-selling Clinique products that rarely go on sale, you’re going to want to fill your cart, and maybe even come back for seconds.
Nordstrom dropped its Black Friday sale early this year, and the beauty section is poppin’ with must-have deals. Consider the La Mer set and Byredo perfume below as all the proof you need.
It’s not every day you can score high-end beauty at a fraction of the price, so head to Violet Grey for 20% off celeb-approved brands liked Augustinus Bader, La Mer, and Nécessaire. Violet Grey members can start filling their carts on November 23 (it’s free to sign up, btw!), otherwise, mark your calendars for November 24. Discount runs through November 30 while supplies last.
Get Meghan Markle–approved skin care (her go-to product from the brand is apparently the Rice Polish, FYI) for 20% off from November 26 until November 28. It’s one of the few times the Japanese beauty brand has a sale, so it’s worth prepping your cart now.
The brand that brought you Boy Brow and millennial pink is having its only sale of the year next week. Score up to 35% off everything—and we mean, everything—on Glossier (limited edition sets included) starting November 26 through November 30.
Rihanna Navy, get a free zipper pouch with any order over $50 from November 18 through November 23. (Psst…the pouch includes a free mascara and primer.) Not sure what to add to cart? Hear us out on all the Fenty Beauty products worth your money.
Shop thousands of luxury designer pieces up to 50% off at Net-a-Porter. Zoom-ready tops, knits, and statement jewelry are all included in the mix—and we rounded up our favorite Net-a-Porter sale finds in case you wanted to know the deals we’re eyeing for ourselves.
Consider this a warning: Nordstrom’s Black Friday sale did not come to play. Markdowns include investment pieces like the Theory coat below, as well as can’t-miss winter staples (looking at you, Ugg booties) and everyday essentials like the cult-loved Natori Feathers bra. Deals drop daily through December 1 so don’t even bother closing your Nordstrom tab.
Amazon is always serving up home and tech deals, but discounts in the fashion department have been equally strong lately. Exhibit A: These APL sneakers and iridescent Terez leggings, which would add a pop of color to any moody winter wardrobe. Non-clothing products we’ll be watching? The Roomba, any Dyson product, and the iPad Pro. Pro tip: If you were paying attention to Prime Day earlier this year, you’d know that the e-tailer’s best deals are its discounts on (already low-priced) Amazon products—so keep an eye out for things like the Amazon Fire TV Stick and Kindle.
Even though Amazon technically owns Shopbop, the multi-brand retailer is running a sale of its own—with slashed prices on everything from cute WFH tees to mood-boosting accessories up to 70% off. (Psst…Amazon Prime members, don’t sleep on this sale because you can use your membership perks to score free two-day shipping.)
Prepare to score big on designer pieces with The Outnet’s Black Friday sale. The e-tailer is home to some of the best of previous seasons, and from November 25 through December 1, it’s offering an additional 25% off already slashed-prices. Heads up: The promo excludes “Just In” and “Bestsellers” items, and you need to apply the code BLACKFRIDAY at checkout to activate the deal.
Whether you’ve spent quarantine mastering your tree pose or perfecting your couch potato position, Alo Yoga has well-made athleisure worth adding to cart. Use code EARLYACCESS20 to get up to 70% off statement leggings, plush zip-ups, and rain-ready pullovers through November 24. The same code can be used to take 20% off new styles during the brand’s pre-Black Friday sale.
From cozy knits to versatile jackets, Madewell is offering 30% off sitewide for members through November 23—just make sure to use the code EARLYBIRD at checkout. Not a member? You can sign up free now, or wait until tomorrow for the sale to open up to everyone.
Prepare to stock up on quality outerwear and baselayers with Uniqlo’s early Black Friday sale. From versatile turtlenecks to extra-warm heat tech, the Japanese brand has staples for Zoom meetings and winter hikes alike—up to 50% off through November 26.
Make it through fall hikes and workouts with the latest in outdoor gear from REI (think Patagonia vests, Camelbak water bottles, and more). Shop REI’s Gear Up Get Out sale through November 23 with up to 30% off sitewide.
H&M has already started slashing prices on cozy winter staples, including knits, midi skirts, and more. No code needed at checkout.
Hatch is a go-to for simple yet stylish clothes for nursing and expecting moms (although you don’t have to be avec bébé to want to wear its flowing cardigans and easy jumpsuits—like the ones pictured). From November 25 through November 30, you can get 25% off almost everything, and that includes markdowns on categories that rarely go on sale, like denim, its fourth-trimester collection, and cashmere.
Certified cool-girl brand, Girlfriend Collective, is slashing prices across the board from November 24 (12 p.m. EST) through December 1. Long-line sports bras, bike shorts, and leggings will all be 30% off with additional discounts (up to 50% off) on leggings starting November 27 at 6 a.m. EST.
Add to your jewelry collection with one of Monica Vinader’s timeless pieces, currently available at 25% off through December 2.
Aurate has so many gift-worthy accessories for your mom, sister, cousin,…even yourself. We think the ring and zodiac necklace below would make for perfect presents, but Aurate’s entire site is on sale through November 30. The brand is offering 20% off orders under $500, and 25% off over $500, so now’s your best bet at snagging multiple pieces for less.
Missoma, the affordable jewelry brand that counts Meghan Markle and Gigi Hadid as fans, is having a rare Black Friday sale. Stackable rings, gold hoops, and statement charms are all up for grabs at 25% off, so good luck just adding one thing to cart.
Stock up on tie-dye sweatsuits, comfy sports bras, ribbed tank tops, and more athleisure from Bandier’s sitewide sale. The e-tailer will be offering 30% off, with select exclusions on brands like Nike, Theragun, and Bala Bangles.
If it’s about that time to refresh your top drawer…get started with Journelle’s sitewide sale. The brand is offering tiered discounts with 15% off any purchase of $100; 20% off any purchase of $250, and 25% off any purchase of $500 or more. Discounts are valid between November 24 and November 29—and with three different promo codes depending on the total amount you spend (BLACKFRIDAY15, BLACKFRIDAY20, and BLACKFRIDAY25).
For less tossing and turning and more zzz-ing, shop Casper’s Black Friday sale. Take up to 30% off bundles, mattresses, and more through December 1 with the code BLACKFRIDAY and BLACKFRIDAY20 at checkout.
Score 20% off Allswell’s supportive Luxe Hybrid or its temperature-regulating Supreme mattress with code GOBBLE20 until November 23. Discount also applies to select bedding, home decor, and bathroom essentials.
Although you can find Leesa at larger furniture retailers, you won’t find deals as good as the ones on its own website. For a limited time, Leesa is offering up to $200 off its Original mattress, up to $300 off its Hybrid mattress, and up to $400 off its Legend mattress. Best part? You get two free down-alternative pillows with your purchase.
Save up to $400 on Purple’s revolutionary grid mattresses. The innovative sleep company is offering deals on mattresses and bundles, including the Purple Original, the Hybrid and the Hybrid Premier, and the new Kid mattress. Oh, and in case you want to surprise Mom and Dad with a new set of bed pillows, those are on sale for 20% off; no code needed at checkout.
Helix’s eco-friendly mattress brand, Birch, is offering $200 off its natural mattress through September 7, no code required—and applicable on all sizes.
If you’re looking for more support, you’re going to want in on Saatva’s Black Friday mattress deal. The brand is allowing you to save up to $200 on orders of $1,000 or more through November 23.
Tempur-Pedic is one of the OGs in the mattress game, so you know you can trust the brand to deliver on the promise of good. The brand dropped a few early Black Friday deals, including 30% off its best-selling mattresses and $99 for two Cloud Pillows. Promos valid while supplies last.
All of Amerisleep’s eco-friendly mattresses are available for 30% off, complete with two complimentary pillows. Take note: the deal is available through November 26 with the promo code BF30 at checkout.
Best Early Black Friday Home & Tech Deals 2020
Amazon is always serving up deals during major holidays, but its Black Friday deals are especially sweet. Get ready to markdowns on TVs, smart gadgets, and kitchen appliances while supplies last—and don’t miss out the most coveted deals of all: Amazon’s very own Fire TV Sticks, Kindles, and Echo Show tablets.
Sur La Table is offering 20% off beloved brands like Nespresso, Cuisinart, Le Creuset, and more. We’d suggest browsing if you’re looking to upgrade your coffee game, or have plans to bake up a storm this holiday and could use some fresh kitchen gear (hi, Staub).
Don’t wait for these early Best Buy Black Friday deals to sell out. Markdowns include everything from fun tech finds like smart home LED lights to usual suspects like Sony TVs, Microsoft Surface Pro tablets, and Apple Airpods and iPads.
Call them early-bird Black Friday discounts, pre–Cyber Monday deals, whatever you want. Just know that Target is slashing prices all month long. Shop smart TV deals, video game deals, laptop deals (like Acer Chromebooks and Lenovo IdeaPads), Apple Watches, and more while supplies last.
You can always rely on the Walmart Black Friday sale to come through with some of the best markdowns of the entire year. We spotted discounts on everything from robot vacuums and Ninja blenders to Nintendo Switch devices and wireless headphones and earbuds. We’re guessing hardly any products will be left full price—not even the Instant Pot you wish you’d bought last year.
Get 20% off Brooklinen’s signature spa-like towels and bedsheets (cashmere sets included) through December 1. No code necessary, and excludes Spaces products.
Invest in a new set of bed sheets, or gift your boo a pair of cozy flannels for winter, with Boll & Branch’s early Black Friday sale. The brand is offering 25% off sitewide from November 20 through November 28.
Instagram influencer’s beloved cookware brand is having a rare pre–Black Friday sale. Use the code SUPERSALE at checkout to score the Always Pan—in any hue—for $95 instead of the usual $145. What are you still doing here?
Smoothies, soups, baby food—even nut butters!—can all be yours with the reigning champ of high-speed blenders. From November 20 through December 31, Vitamix is slashing prices on best-selling models, including the A2300 and E310.
If you’ve been dealing with tech neck and sore muscles from working from home, Therabody, formerly known as Theragun, just kicked off its only sale of the year. The brand is offering a free product with any purchase from its CBD line, TheraOne, plus discounts up to $150 on coveted percussion devices. The promo will be available from November 20 through December 1.
Spruce up your WFH nook with some sleek new furniture, courtesy of AllModern. If you haven’t already invested in a new desk lamp (or actual desk), now’s when you should.